The imagery of cattle on 747, flying 2500 miles across the Pacific ocean took me by surprise –and wasn’t an idea I ever thought I would have to entertain until I began exploring the market potential for pongamia seed cake as a cattle protein supplement in Hawaii.
Through this pursuit, I discovered that approximately 75 percent of the cattle raised in Hawaii are shipped, by either plane or boat (via “cowtainers” or “floating feedyards”), for finishing and processing on the mainland. This practice began taking place after a large-scale processing plant closed down in 1990, causing the only large capacity feedlot to follow suit. In another article, I explain that this practice not only decreases Hawaii’s market share of the industry from 30 percent to less than 10 percent, but also bears down on the islands’ food security and self-sufficiency — a looming issue for Hawaii. Nonetheless, it turns out, shipping cattle live to the mainland for finishing and processing is more economical for ranchers than purchasing feed to finish them here. A big issue is that the cost of feed (protein) is nearly double the price paid by ranchers on the mainland. Thus, with limited local feed options, in addition to veterinary care, branding, processing, and grading services, finishing and marketing the product on the mainland becomes more profitable.
The scenario described is exactly why local feed solutions are currently in vogue in Hawaii. In fact, a variety of industry stakeholders are interested in locally produced livestock feed, especially those derived from biofuel co-products, in effort to bolster Hawaii’s food-security and self-sufficiency, as well as the economic pay-off. With this considered, Pongamia is not only high-performing biofuel but also a potential solution to a eminent food security issue here in Hawaii.
Knowing all this, the seemingly manifest subject-matter of cattle supplementation in Hawaii quickly became a quandary through the market research process. First, Hawaii’s cattle inventory (including calves) is 135,000 head. With only one 950 head capacity feedlot in Maui, most of the weaned calves that are finished in Hawaii (a little over 8,000 head) are almost entirely forage-finished. These cattle are locally marketed as “grass-fed,” which doesn’t necessarily mean that can’t be given supplements but it is indeed a murky market to evaluate. However, most of Hawaii’s beef cattle industry consist of cow-calf operations, which takes place over a year before the finishing (feedlot) phase, as illustrated in the chart below. This is key as supplementation is the most critical during the cow-calf phase, given the mother cow’s high nutritional needs during pregnancy and lactation. With approximately 80,000 mother cows requiring 2-3 lbs of protein a day, this particular market could range from about 2,500 tons of pongamia potential, if only half of the mother cows received the supplement for 365 days, up to 8,000 tons of pongamia potential if all 80,000 mother cows receive the supplement for 365 days.
For an even more critical look, a majority (about 80 percent) of the cow-calf operations are on the Big Island, where you’ll find one of the most productive (and jaw dropping picturesque) grazing lands in the U.S. Moreover, what you might find surprising, is that the Big Island is home to three of the top 25 largest cow-calf operations namely, Parker (#9) , Ponoholo (#21), and Kahua Ranch (#23). These three ranches (all neighbors – pictured below) make up a quarter of Hawaii’s protein supplement market. Parker ranch alone has approximately 10,000 mother cows over 130,000 acres, in 4-5 climate zones that can be observed from a pu’u (mound) from just up the ranch headquarters. These microclimates, along with the mountainous topography and multifarious winds are certainly factors these ranches take into consideration when choosing to supplement. Parker Ranch, for instance, finds it important to look at the season and time of year, as the nutrients in the forage is dependent on this. Ponoholo, on the other hand, over 11,000 acres and three climate zones, prides itself on being a low-cost ranch, that is able to practice intensive rotational grazing which maximizes nutritional opportunities for the cattle, thereby reducing damage to the land through erosion and overgrazing. Given this, Ponoholo would likely forgo protein supplementation even in the event of drought, where they find it best to simply reduce their herd size. Right next to Ponoholo, Kahua Ranch would, however, consider using a protein supplement especially during drought to maintain cow-herd numbers. This illustrates the complexity and case-by-case nature of the cattle protein supplement market Hawaii. Nonetheless, even the ranches that rarely supplement their cattle, are still behind the idea using of pongamia seed cake as a protein supplement — especially in a drought situation, which one rancher explained could be the difference between life or death for a cattle herd.
RISE/EEx- TerViva Business Development Fellow